Sometimes it’s the simple things in life that work the best. Referrals are a tried and true way to help grow sales but all too often we forget to do the obvious things that can really boost our bottom line.
So then, who out there is actively
soliciting referrals on a daily basis?
As American researcher and lecturer Bo
Bennet Says, “In sales, a referral is the key to the door of resistance.”
In other words, a referral is a powerful influencer driving sales conversion. This is the very reason why social
media is transforming the way we need to do business.
If you’re not actively seeking referrals
from others then you are missing a critical opportunity. And it’s those
businesses that make this a key part of their sales strategy that are rewarded
time and again by the benefits.
Of course, we should not necessarily expect
a return right away, but rather a steady stream of leads than in time form the
core of a sustainable sales pipeline.
To see how this works, watch the following
video from Hec Cater, Melbourne’s leading kitchen catering equipment firm. Jason
Gurney is happy to refer others to their new website which has transformed
their business and is saving them both time and money.
Click on the link below to watch video
