Business Video’s Increased Value

Businesses are recognising the increased value of business videos given the lowering costs of production and the rise of broadband bandwidth and therefore ease of distribution provided by the Internet.

You Tube has created an explosion in video viewing online and created a medium for promotional message delivery that has, with its worldwide audiences in the 100’s of millions, surpassed television advertising. More-and-more businesses are now demanding video on their websites that ‘tell their story’, as they recognize the power of video. However, they lack the skills to create a cost-effective video production that looks professional.

Equipment and video editing software costs are now at a level that allows anyone with a basic computer and a $500 video camera to create broadcast quality productions. However, video production companies still have a place in the market as they promise a high-quality look to the video that amateurs cannot easily replicate. Unfortunately, now businesses are discovering that a traditional business video does not create the expected results and has little to no cut-through in the overcrowded market.

Missing in this explosion of video content is intelligent and well-defined marketing strategies. This is where professional video productions come in.

You can access a range of video production formats which businesses can use to build their brand, create cost-effective product promotion/advertising and educate their customers.

Each format should have its own set creative scripting process, pre-production planning system and shoot-day procedures to ensure quality and to make it quick and easy for producers to implement these formats.

There are a range of video ‘distribution’ strategies that can be employed to ensure your target market will view the video locally and globally.