There is little doubt that consumer behaviour is changing at lightening speed! Smart businesses are studying these consumer trends to better position their products and services in the rapidly changing marketplace.
The increased availability of dynamic pricing options is enabled by technology advancements such as hand held device applications. The latest trend watching report [below] offers some fascinating insights ..
While consumers have always looked out for special offers and discounts, new technologies and services mean that 2011 will see total PRICE PANDEMONIUM:
More consumers are constantly connected, and when they hear about new deals online can quickly and easily spread them through their social networks.
Increasingly, consumers will be part of exclusive networks or groups to either receive special deals or demand them.
Mobile devices increasingly enable consumers to find or receive dynamic deals right at the point of sale, or to compare prices online. Case in point: Amazon.com just released an iPhone app that allows users to compare prices by scanning the product's barcode, photographing it or saying its name.
Always-on connectivity is changing consumer spending habits in myriad ways. For example, coupon clipping required planning and dedication, hence wasn't that popular with consumers more interested in the here and now (see NOWISM), but now is a near-effortless online activity. Furthermore, whipping out one’s smartphone at the counter, getting the latest deal via GPS, or barcode scanning is well, smart. And therefore a source of status rather than shame.
Source: Trend Watching Report - Dec 2010
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment